Digital products, shaped and shipped with judgment.
Senior product leadership for companies running complex digital platforms. We help you decide what to build, ship it across brands and markets, and know whether it worked.
Good products die in the gap between strategy and delivery.
The roadmap is agreed but nothing ships. Features go out with no clear reason. Teams stay busy without moving the numbers that matter. Strategy and delivery quietly drift apart.
That gap is where we work. Four ways to bring us in:
Fractional product leadership
Embedded product ownership for teams that need senior judgment without a permanent hire. We run the roadmap, unblock delivery, and keep engineering, compliance and commercial pulling the same direction.
For scale-ups and multi-brand platforms between product leads, or not ready for one. Learn more →Product & platform audits
Where the funnel leaks, where brands have drifted out of parity, what's fragile, and what's worth fixing first, delivered as a prioritised plan your team can act on.
For new leadership, stalled growth, slowing delivery, or before a big bet. Learn more →Strategy that reaches execution
Turning goals into a roadmap that actually ships. We shape what to build and why, make the trade-offs, and stay close enough to delivery that the strategy survives contact with reality.
For leadership teams with clear ambitions and a roadmap that keeps slipping. Learn more →Measurement you can trust
Making sure the numbers tell the truth. The right things tracked, funnels understood, and decisions grounded in data instead of vanity metrics, so you know whether the work worked.
For teams that ship a lot and can't say what any of it changed. Learn more →How engagements work
The full methodProduct & platform audit
A close look at the product, the data and the delivery, ending in a ranked plan of what to fix first and what each problem costs.
Fractional product leadership
An experienced product lead embedded in your team, owning the roadmap and accountable for business results.
Leadership advisory
A senior sounding board for founders and product leaders: roadmap reviews, big decisions, and hiring the right product people.
From the blog
All posts
Technical Debt, Explained in Money
Engineering says "we have technical debt" and leadership hears "less feature work". How to put a business cost on debt, so it can be ranked against everything else on the roadmap.
Why Good Products Die Between Strategy and Delivery
Most products don't fail because the idea was bad or the team was weak. They fail in the handover between the people who decide and the people who build. Where that gap comes from, and how to close it.
Strategy That Can't Survive Contact With Engineering Isn't Strategy
A strategy that falls apart the moment engineers read it was a wish list. How to build strategy that holds up under technical scrutiny, and why engineering belongs in the room before the direction is fixed.
Who's behind it
Durus is Latin for hard. We picked it because product work usually goes soft in the same place: someone has to make the call, and then someone has to make sure it actually ships.
Our background is complex platforms in regulated markets. Several brands, several markets, and a roadmap that has to get past compliance, marketing, engineering and the CEO before anything goes live.
Is a product drifting, or a roadmap stuck between strategy and delivery?
Send us a note and we'll tell you whether we can help.