When it makes sense
Something isn’t working as well as it should, and nobody can say exactly what. Common triggers:
- a new CEO, CPO or investor needs an honest picture before setting direction
- growth has stalled and the usual explanations don’t add up
- brands or markets on one platform behave differently and nobody knows why
- delivery has slowed, and the team blames technical debt without being able to say which debt or what it costs
- you’re about to rebuild, enter a new market or take on a major integration
What we look at
The product from the customer’s side: the key flows end to end, from sign-up and onboarding to payments, support and coming back. Where people drop off, how long things take, what breaks on mobile, and what support tickets keep saying.
The product from the inside: whether the tracking is trustworthy enough to make decisions with, whether dashboard numbers match finance, how work moves from idea to production and where it waits, and how much of the team’s time goes to planned work versus firefighting.
For multi-brand and multi-market platforms, parity: which features exist where, which brands run older versions of shared components, and where local customisations have turned into maintenance costs.
What you get
- a short summary of the findings that matter, with the evidence behind each
- an estimate of what each one costs: lost revenue, wasted engineering time, or risk
- a strict ranking of what to fix first, with rough effort, separating quick wins from structural work
- a session with the leadership team to agree owners and next steps
Format
Fixed scope and fixed fee, two to four weeks depending on the size of the platform. We need access to the product, the data, the backlog and a few hours with the right people. Your team carries on as normal.
Questions
Will it disrupt the team?
Very little. We need a handful of short conversations and read access to your tools. Most of the work happens without anyone’s calendar filling up.
What happens after the audit?
That’s your call. Many teams act on it themselves. Some ask us to lead the first fixes through fractional product leadership. Either way, decide who owns the follow-up before we start.
Can you audit just one area?
Yes. A single flow, the measurement setup, or brand parity on its own can be scoped as a shorter piece of work.