When it makes sense
- product dashboards, marketing reports and finance show different numbers
- nobody trusts the funnel data enough to make a decision on it
- releases ship, and nobody checks a few weeks later whether they did anything
- the team reports velocity and delivery dates, and leadership wants to know about revenue
- tracking was added feature by feature over years and nobody owns it
What we do
We start with the decisions leadership actually needs to make, and work back to the numbers that support them. Then we check the tracking behind those numbers: what’s collected, how it’s defined, where it breaks, and why it disagrees with other sources.
From there we set up a small, trusted set of metrics, a dashboard people actually use, and a simple routine. Every significant piece of work starts with a one-line hypothesis about which metric it should move, and gets a review date set before release.
What you get
A short list of business metrics everyone agrees on, each with a written definition. Tracking that’s been checked and fixed on the key customer flows. Reports that match finance, or a documented reason why they don’t. A simple habit of reviewing each release a few weeks after it ships, and someone who clearly owns measurement from then on.
Format
Usually four to eight weeks, depending on the state of the existing tracking. We work with your analytics, engineering and finance people, using the tools you already have.
Questions
Which tools do you work with?
The ones you already use. Common setups include GA4, Google Tag Manager, product analytics tools, data warehouses and BI dashboards. We don’t push a tool change unless the current one genuinely can’t do the job.
Is this just an analytics project?
No. Analytics is the means. The goal is a product team that knows which of its work moved the business, and adjusts accordingly.